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The web page cantodegliscali.com has the following in the web site, "39 338 4593528 39 338 3944101 infocantodegliscali." I saw that the website also stated " In the heart of Florence." They also said " The charm of Florences past meets style and modernity to make your stay unforgettable. Canto degli Scali is located right in the medieval heart of Florence, on Via delle Terme that runs between Via Por Santa Maria and Piazza Santa Trinita. This makes it an ideal and extremely convenient location if you are spending a few days here visiting museums or just doing some shopping. The Giglio Rosso, Giglio." The meta header had apartments Florence centre as the first optimized keyword. This keyword is followed by florence hospitality which isn't as important as apartments Florence centre.